When Following the Science is Not Enough

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I love what I do.

There is nothing more fulfilling than seeing and hearing about the empowering effect that life coaching – and the study and practice of life coaching – has on people from all walks of life.

I am privy to so many inspiring stories of change, growth, development, and accomplishment that happen as a result of life coaching or the process involved in learning and practising the art of becoming a life coach.

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So you might imagine that it came as a bit of a shock to receive a long and quite damning critique about various aspects of our life coach training programme.

More of a surprise

I got even more of a surprise when I realised that the author of the critique was a certified life coach, having completed the New Insights training nearly two years previously.

Pseudo science, or …?

The main argument was that certain parts of the theory were not adequately founded on established wisdom backed by scientifically proven facts.

The message closed with the author encouraging me to simply reflect on the implications of the content and not to bother to respond (as the email they used to send the message was not regularly monitored).

An external influence, perhaps?

How ironic that someone could go to all the trouble to complete what is an extensive training programme, giving great feedback along the way, only to find fault with it long after qualifying. It aroused my suspicion that the author had been swayed by some external influence.

A reasoned response demanded

I pored over the author’s various rather vague references to parts of the theory (they claimed to have lost the material and to be commenting from memory) and the criticisms.

After careful thought, I decided that, whether or not it would be received or read, the message demanded a reasoned response.

Glaring inaccuracy

The most glaring inaccuracy in the critique was a generalised claim of “passing the course off as containing factual, scientifically sound material.”

This is simply not true.

We go to some lengths to encourage trainee life coaches to reach their own conclusions about many of the ideas and concepts we present. Our only request is to maintain an open mind and try to refrain from rejecting anything out of hand without due reflection and discussion.

“Take what resonates and leave the rest” as we like to say.

Of the heart, not the head

Life coaching is, as I often state, a career of the heart, not the head. The study of human motivation is much less an academic pursuit than, for example, the study of engineering.

Life coach training material should never be presented as some form of academic treatise. Doing so would deprive it of the ‘heart’ of which I speak.

New Insights training material is extensive, covering a great many topics. For us to state that it is restricted to a discussion of concepts derived from scientifically proven facts would be totally inappropriate and misguided.

Human motivation

Life coaching is all about human motivation. Life coaches work with esoteric concepts such as attitudes, needs, beliefs, values, rules, projection, personal responsibility, life purpose, and so on.

Beliefs, by their very definition, cannot be facts. The concept of values, or what really matters, is subjective and unique to each individual. Accepting personal responsibility for one’s life is a mindset issue. And the concept of life purpose, though hugely motivational, is clearly not rooted in scientific fact.

Tunnel vision

As I pondered how to word my response, it struck me that many people seem to have tunnel vision when it comes to ‘following the science’, as if science itself were not changing, developing and evolving!

Science, of course, has a critically important place in our lives. Much of what goes to make our lives more liveable, enjoyable and civilised can be traced to breakthroughs in scientific understanding and application.

And yet there are a great many things that science, as yet, cannot explain.

Unscientific?

At a macro level, observations by the James Webb telescope are starting to call into question the so-called Big Bang Theory about the origin of the Universe and life as we know it.

And, at the quantum level, science struggles to explain the apparent dual wave/particle nature of sub-atomic matter. Intriguing experiments have shown that sub-atomic particles do something seemingly unscientific and change their behaviour when observed.

Two sides of the same coin?

It is hugely compelling to accept that, instead of being separate from science and the laws of physics, God, spirituality, or some alternative force operates in parallel with science. Or perhaps we are yet to discover that they are two sides of the same coin?

Life coach training is most certainly not anti-science. Much of what we teach has its basis in science and psychology research.

But there is also much of what we teach that relies on concepts that would be considered to lie in the realm of spirituality, such as the existence of an ‘inner being’, intuition, the existence of the subconscious mind and its connection to an infinite repository of knowledge, and so on and so forth.

An element of magic

In 2010, as a tribute to life coaching and life coaches, I wrote a book called A Boerewors Roll for the Soul – Awaken to the magic of the life you love.

I won’t go into the reason for the quirky title here, although South Africans will quickly get it! But consider the subtitle. The use of the word ‘magic’ is done deliberately, for good reason.

Not everything we do in life coaching and human motivation can be neatly explained in scientific terms. There is undoubtedly an an element of mystique – magic if you prefer – that is involved.

To be a life coach you need to develop self awareness, maintain a powerful connection to self and keep an enquiring and imaginative mind, open to alternative ways of thinking and exciting possibilities.

In that way, you get to unlock the magic that undoubtedly exists all around us!

Did you enjoy this article?

Most of what is written about in this Blog derives, or is extracted from, the widely acclaimed and internationally accredited New Insights Life Coach Training and Certification Programme.

If you have an interest in broadening your life skills and training to become a life coach, please visit our main website. Navigate from Become a Life Coach in the menu bar.

13 thoughts on “When Following the Science is Not Enough”

  1. A great article Bill! Many great approaches to wellbeing aren’t necessarily scientifically ‘validated’ or ‘evidence based’. Did the masters of the far East, some of whom could be in two places at once, could live well on fruit alone, could enact deep healings of minds and bodies easily; should their practices have been required to demonstrate ‘scientific evidence?’
    Mainstream science, sadly, and similarly to medicine and food, has been largely co-opted by greedy individuals and large corporations across Europe, at least.
    I personally practice Dr Joe Dispenzas meditations and have experienced what can only be described as magical and miraculous. His work, and the work of many great people, you included, often draws to it, undue and irrational criticism. It’s good. It means that cages are being rattled, and so they should be. The great Dr Iain McGilchrist, an eminent psychiatrist, argues that the right predominantly feeling brain, is more aware and balanced overall. Those who approach life and all the beauty and fullness within it, purely rationally, due to having wounded hearts or hearts that have never been opened, are missing so much. In these states, we stay in the ‘want’ brain all of our lives, missing the innate joy of life within us.
    You’re another pioneer in the field of understanding consciousness, Bill; good on you!

  2. Nicole Olivier

    Well said Bill. Apt and informative. My personal experience of coaching, albeit short, has been magical and fulfilling.

  3. Charmaine Gilmour

    An excellent response Bill. Life coaching is transforming and there is a mystery and magic about the outcome. I know that for me it was a magical transformation and also incredibly logical in the way that the questions I had about life were answered. I am a much happier and better person as a result of my life coaching experience. As a life coach, my reward is seeing my clients transform, become self-aware and start living their best life. Thank you for putting it so eloquently in words.

  4. Claire de Muelenaere

    I am just starting on my journey to become a certified life coach and I found the response really valuable to me as I am in the process of internalizing the material. It is a stark reminder that to integrate it into my future practice as a coach, I will need to read up more so I get all the facts rather than my personal perspective only.
    Claire.

  5. What a noble response, Bill, to, what is, in my view, an inappropriate and inaccurate evaluation of the New Insights Life Coaching program. As a certified New Insights Pro Life Coach since 2013, I have lost count of the number of clients who have felt the benefits of this transformational coaching program. I am proud of the testimonials that appear on my website, http://www.untappedotential.co.za, as well as of the reviews that appear on Google for Untapped Potential. In fact, the latest testimonial, which I received on Saturday, confirming its benefits, is about to be loaded onto my website by my web developer.

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